Zadig & Voltaire.
A viral short-form social media edit for Zadig & Voltaire, translating their FW23 runway show into high-engagement digital content.
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The Creative Inspiration
(01)
I wanted to capture Zadig & Voltaire’s distinct, rock-and-roll luxury aesthetic
Working on the floor for Zadig & Voltaire, I absolutely fell in love with their distinct vibe.
The moment I saw the FW23 runway footage, the creative spark hit—I fell in love with the energy and knew I had to translate that exact brand DNA into a unique digital format tailored for online audiences.
To build the edit, I sourced high-energy runway footage from the FW23 fashion show:
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The Approach & Execution
(02)
I paired the FW23 fashion show footage with a viral TikTok audio track to leverage platform algorithms, and used CapCut to tightly pace the cuts. The goal was to master the first 1.5 seconds of the scroll, ensuring the timing matched the beat perfectly while preserving the high-end exclusivity of a luxury house.
Full video is available at the top of the page
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The Impact
(03)
The edit resonated instantly online, gaining traction and landing the ultimate validation: a direct repost from Zadig & Voltaire’s Creative Director, Cecilia Bönström, on Instagram.
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